Digital Retail Concepts – The Future of Shopping
Opening today. Conversion tomorrow. Stationary trade is part of a world that is turning faster and faster. This situation is reinforced by the turnover growth of online competition. More and more customers not only collect information online, but also purchase there. Digital change is a great challenge for retail trade.
To keep old customers and gain new ones, shop design is increasing in importance - in addition to the smart linking of online and offline on the floor. Colourless shops are turned into worlds of experience. Perfectly presented stores enable customers to escape from everyday life for a moment.
The Pop-up Project by Vitra & Camper
With this pop-up project, the companies Visplay, Ansorg and Vizona - as companies of Vitra group - support their competence in the development and implementation of innovative retail concepts.
Photo © Eduardo Perez