Principles of lighting


Ambient lighting

The ambient lighting in sales rooms is used above all for the sub-division of the room and for orientation. It guides the customers into the individual aisles and sales areas and at the same time covers large room areas. Here Ansorg provides numerous lighting solutions with a high degree of visual comfort, homogeneous light distribution and extremely high efficiency.

Accentuated lighting

High-contrast and dynamic lighting sets the scene for goods perfectly and enhances their value and quality. Ansorg provides convincing arguments with a wide range of spotlights of every type. Efficient and modern reflector technology in combination with high-performance lighting equipment guarantee high illuminance on the goods as well as good colour rendition and brilliance.

Decorative light

Decorative luminaires serve as eye-catchers and as an aid to orientation for customers. In conjunction with high-performance lighting equipment they permit visible lighting effects for customers as well as qualitative illumination of goods.

Functional light

The cash desk area requires lighting appropriate for the workplace, non-glare and bright at the same time. Visible light or visually recognisable luminaires achieve a long-distance effect for the customers.

The changing room lighting likewise requires a customised lighting concept. The light must be glare-free, shadow-free and homogeneous.

Light from great heights

In many sales rooms the light source has to be installed at a great height. Efficient reflector technologies in conjunction with high-performance lighting equipment also in this case guarantee high illuminance and brilliant light on the goods.

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