Warenpräsentation Lighting for RetailWarenpräsentation
Lighting areas in fashion and department stores
The display window area is one of the store's most important attractions and the brand's business card. Here extremely bright and high-contrast lighting is required. Dynamic lighting produces theatrical effects and places special highlights on the products on display. Flexible lighting solutions and efficient reflectors are particularly effective here.
Sales room – interior
Here the focus is clearly on the goods. For every product sector the lighting solutions must be perfectly coordinated as regards lighting technology, light colour temperature and beam angle. Optimum colour rendition and brilliant scene setting for goods are important criteria for the lighting quality. Good lighting arouses the customers' attention and produces a sales-promoting atmosphere.
Lighting in peripheral areas is of essential importance and demanding. It gives the room orientation and structure and ensures that there is a lively room ambiance. Higher illuminance at the displays ensures an upgrading of the goods. Of particular importance here, too, are optimum colour rendition as well as a brilliant scene setting for the goods.
Fascination points are eye-catchers or special activity areas which are supposed in particular to attract the customers' attention. The scene setting for these highlights is correspondingly dramatic as regards the lighting technique. Lighting instruments are, for example, higher illuminance, a change in the lighting technology or narrow beam angles intensifying the spotlighting effect on the goods.
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