1 Lighting for Food1
Light for the food trade - quality light - natural presentation - more sales
THE SETTING OF LIGHTING SCENES for food is one of the most demanding tasks in lighting architecture. Particularly in the case of fresh products, quality lighting is of the highest importance. Good light underlines the quality of food and preserves it at the same.
In the case of every product-specific lighting solution, lighting which is gentle on the product is therefore at the forefront. Modern lighting concepts set an attractive and sales-promoting scene for the goods. They create a pleasant shopping atmosphere and sharpen the profile of the dealer´s brand. This requires a high degree of professionalism and sophisticated know-how.
Starting from design-orientated products with outstanding lighting qualities and efficient lighting technologies with a high luminous efficiency, efficient and meaningful lighting solutions are obtained in conjunction with planning/design competence and many years' experience. For more than 50 years Ansorg has been successfully achieving economical and effective scene setting for whole ranges of products in the retail trade.
Lighting areas in food sales
Especially for the food retail trade, Ansorg has put together a selection of luminaires which cover all zones, requirements and tasks in the best possible way. Our product portfolio is a reliable basis as far as the technology and t he optimum price/ performance ratio are concerned - whether between the shelves, over the counters, the fresh food area, the wine department, as ambient lighting or as accent lighting.
We know a lot about food supermarkets. The attractive sales-promoting presentation of goods has been one of Ansorg's concerns for over 50 years. It is therefore no wonder that we also know how light can create an appetite for more. Since particularly where the tactile subject of food and drink is concerned, the right quality of lighting helps to increase sales in the supermarket by bringing emotion into play.
The right lighting creates a customerfriendly atmosphere and increases guidance with light. It leads the customer through the sales room and ensures the true colours of the range. The use of light, colour and brightness ensures a positive atmosphere in the sales area - with the aim being to make customers feel good.
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