Our background is retail light. Our present is retail light. And our future? We will continue to think retail light.
We here at Ansorg have a 60-year history to look back on. And that history has always revolved around one thing: the presentation of merchandise. Our founders, Ernst and Renate Ansorg, were in the business of selling window dummies in 1955, when they noticed that their goods were not being adequately displayed in shops. The lighting was either too weak or too poor. And that’s when they hit upon the idea, revolutionary for the time, of developing lighting concepts specifically for the retail trade.
Much has changed since then in the retail trade, in customer behaviour and in lighting technology. But in all those years, there’s one thing that hasn’t changed: the question of how we can help retailers to present their merchandise and enhance even further the effect of lighting on sales promotion. Because that is still what motivates us to this day.
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