Press

28.6.2011

World of TUI, Berlin: This is where travel dreams start

Ansorg’s creative lighting scenario bathes TUI’s flagship store in Berlin in a warm, sunny mood with a feel-good factor.

Whether digital or analogue, in the travel agency of the future all roads lead to Rome. Or to countless other destinations which can be explored at the "World of TUI" before the journey really starts. Since early 2011, over an area of 320 square metres, the flags have been set for departure: the innovative travel agency shows with multimedia and interactively how multi-facettedly customers plan and book their holidays today. The prototype is a fitting answer to the online competition, here there is the added value of the quality of advice and experience which only real life can provide. “More travel and less agency“ is the motto. beautiful, inspiring surroundings in which people feel good. Lighting from Ansorg contributes its share to that.

Press release for download (172 KB)