News

With more than 85 hypermarkets, LuLu – the retail sector of the EMKE Group – is one of the biggest and most popular hypermarkets in the Gulf region. The new hypermarket situated in the large Baniyas Mall in Abu Dhabi has been equipped with luminaires which, besides the high-quality and accentuated lighting of the merchandise, at the same time also via the luminaire design serve for clear delimitation and emphasizing of special sub-areas and product sectors within the hypermarket.

Ansorg decided in favour of the use of the newly developed pendant luminaire Maxx Color as a consistently recurring element. The luminaire combines glare-free and efficient reflector equipment of the Maxx downlight series with a decorative lampshade. The shade can be painted in any colour required, matching the customer’s corporate design, the range or the architecture. Throughout, all luminaires were equipped with high-pressure metal vapour lamps (HIT). In some areas, the Sun mood filter was supplemented in order to emphasize the natural freshness of the food.

The bakery products and coffee area is illuminated by Maxx Color with a brown lamp-shade, supplemented by the surface-mounted spotlight Boxx and the recessed spotlight Punta; Sun filters emphasize the colours of the goods. At the meat and sausage counter, the lampshade was given an intensive red tone. Here the use of mood filters was deliberately dispensed with. The fish counter was characterized with cool blue lampshades. Lamps with a colour temperature of 4200K were used which generate a cold white light. The large area for fresh fruit and vegetables was identified by means of pendant luminaires. As also in the delicatessen area where cream lampshades are found again, Sun filters are used again here.

The innovative AdLight lighting and guidance system serves as a marking element above the refrigerated counters. Boxx spotlights inserted into the blue carrier profile provide, with cold white light, brilliant illumination of the goods and emphasizing of the many different shades of colour.

In the area of the service counter, you can find a special luminaire design with a distant effect. The decorative pendant luminaire Cone was fitted with a yellow transparent luminaire film. This generates visible light, as a result of which the service area is clearly visible from a great distance as an important contact point for customers.

Project-Box:

Customer:
Emke Group LLC, Abu Dhabi

Project:
LuLu Hypermarke tat Baniyas Mall, Abu Dhabi

Sales area:
2323 m²

Opening:
March 2011

Architect:
Emke Group LLC, Abu Dhabi

Lichtplanung:
Ansorg GmbH, Mülheim

Luminaires:
Boxx, Punta, Cone, Pantheon, Maxx Color, Maxx Factory

Photos:
Max Schulz, Mülheim

Please find an overview of further interesting food projects here for download.