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At the foot of the Vosges mountains, the "Hypermarché" in the Centre E. Leclerc sets new standards. The basis is an ecological attitude to which the brand is committed also in its other entrepreneurial activities. Behind the French retail chain founded by Edouard Leclerc in 1949 there are independent franchise supermarkets which all function under one umbrella.
They commit themselves to the high demands of the organization as well as to the low prices and make use of a joint, central purchasing organization.

The hypermarket on the shopping centre site was opened in November 2010. It provides, besides a comprehensive full range of products – which includes an opulent fresh food and fish department – also a large selection of fashion. Here the consumers can find everything under one roof and in a generously dimensioned setting, the goods well ordered and attractively presented and everything at low prices which is what the E. Leclerc brand guarantees.

Also the building conception is convincing due to the economy: energy-related design including solar voltaic panels on the roof or a daylight-dependent lighting control system. The refrigeration units in the hypermarket run on special gas. No wonder that there the lighting has to meet the well-defined quality requirements – with a lighting solution which is efficient and emotional at the same time.

Little ambient lighting, lots of accents and HID technology

This was the objective for Ansorg during the planning phase. In this way, an atmosphere rich in contrasts can be produced with, at the same time, lower power consumption. In the food sector, less light is often equated with "not enough brightness": the lowering of the ambient light level does not appear to be sufficient for the setting of a scene for the variety of merchandise on display. Here it was necessary for the Ansorg planning and design team to perform the work of convincing the customer, but the final result delights all those involved. The product-orientated and energy-efficient lighting design by Ansorg can convince people of its high quality in actual practice.

Hence the HID technology with 70 watts used achieves an average consumption of 28 watts/m². The low-wattage lamp, unlike the HST technology, makes possible a high luminous efficiency with a good energy balance, a long service life and optimum colour rendition across the entire spectrum. This benefit is supplemented by the high-quality reflector technology of the Ansorg luminaires: lamps and reflectors are co-ordinated and matched in an optimum way. The light is directed straight onto the goods – without any scattering, without any losses. Predominantly in use are the spotlights Boxx and Punta. Mood filters ensure the correct lighting mood. They have a high transmittance which likewise results in less light loss. Last but not least, the electronic ballasts used make for low connected loads and a longer service life.

In total a well-rounded complete package for a future-orientated hypermarket, not only as regards the technology or the feel-good factor. Also a look at the sustainable cost/benefit analysis can reveal a convincing bottom line: due to well thought-out lighting that contributes its share to the hypermarket’s success.

Customer
E.Leclerc, Cernay, France

Sector
Food

Sales area
7,000 m²

Architects
Lameynardie, Nantes
Atebat, Reims

Lighting design
Ansorg France

Photos
Vincent Muracciole, Paris

Products
Boxx, Punta, Linea, Classic

Power consumption
28 W/m²

You are interested in morefood lighting projects? You can download an overview of excellent food lighting projects here.